Performance of Top 5 Reference Apps on Unified Platform in El Salvador - Q2 2021

The second quarter of 2021 saw varied performance trends among the top 5 reference apps in El Salvador on a unified platform. Here’s a detailed look at their weekly downloads, revenue, and active users.

MyHeritage: Family Tree & DNA from MyHeritage.com had a fluctuating quarter. Weekly downloads peaked at approximately 2.5K at the beginning of April but gradually declined to around 382 by the end of June. Revenue also saw a significant drop from $897 at the start of April to $11 by the end of June. Active users followed a similar trend, dropping from 3.8K to 981 over the quarter.

Translate Now - AI Translator by Wzp Solutions Lda showed a steady increase in weekly revenue, starting at $26 in late March and reaching $104 by the end of June. Weekly downloads remained relatively stable, ranging between 37 and 69 throughout the quarter. Active users also held steady, fluctuating slightly between 117 and 139.

Voice Translator: AI Translate by BPMobile experienced notable revenue growth, starting at $8 in late March and peaking at $136 in early May before settling at $64 by the end of June. Weekly downloads saw a significant rise, peaking at 112 in late May before dropping to 70 by the end of June. Active users increased from 124 in late March to a peak of 214 at the end of May, before declining to 174 by the end of June.

St. Josemaria by Jorge Panayotti had modest revenue fluctuations, starting at $20 and peaking at $89 in early May. Weekly downloads were generally negligible except for a small spike of 24 in early May and 3 in mid-June.

e-Sword HD: Bible Study to Go by Rick Meyers showed minimal activity in terms of downloads and revenue. Downloads peaked at 31 in early May, while revenue saw a small peak of $85 in early May.

These performance metrics provide a snapshot of the reference app market in El Salvador during Q2 2021. For more detailed insights, visit Sensor Tower.